Introduced web based story integration to the market by creating several scripted series specifically for brands
with complicated marketing messages that can’t be conveyed in 30 second commercials. Most notable was the series Modern Life, created and produced by MGEG for Bacardi. The series was the 7th ranked made for the web series in China history up to that point and delivered a record audience of over 50 million viewers. Other brands that MGEG has worked with are Ford, Lavazza Coffee, and Levis.