Live Events

The growing demand for experience based commercial activities combined with the growth of ecommerce activities, the distinction between online and offline commerce disappears and an integrated omnichannel model that capitalizes on online and offline strengths emerges.

Two examples of this change and the demand for O2O (online to offline) experiences can be seen in the growth in the sports industry and live streaming. The growth in the sports industry and the growing demand for sports equipment in China is currently the highest in the world.

 

According to the, The General Administration of Sport 13th Five-year Plan published in 2016, the sports industry will exceed 3 trillion yuan ($432 billion) by the year 2020.

Live streaming barely existed in China three years ago but its now fastest-emerging internet platforms and last year produced revenues of more than 30 billion yuan ($4.3 billion).

According to an estimate by investment bank China Renaissance Securities, is set to more than triple that by 2020, to more than 90 billion yuan ($13 billion).