Mr. Namer’s company Steeplechase Media founded in 1995 served as the primary consultant to Microsoft’s MiTV for developing interactive TV applications. He is also co-founder of E! Entertainment Television, a company now valued at over $3.5 billion. Over the years Mr. Namer has created several successful companies in the United States and overseas.
Larry Namer, president and CEO of Metan Global Entertainment Group, a leading distributor of American entertainment content in China, got his start in the media business with New York cable TV-er Sterling Manhattan Cable, not in the boardroom or even the mailroom, but by actually laying cable. What began as a summer job for the economics major – in the sewers below Manhattan as an assistant underground cable splicer – morphed into a steady rise up the corporate ladder at Time Inc.,
Seeing the growth in importance of Internet TV viewing (in addition to the 1 billion people who watch broadcast TV) and the impact quality programs could have for brands featured on the right shows, the company set out to create original programming for Chinese audiences that would meld the love of Western shows and production values with content that was of, by, and for China.
“China is the most exciting place for TheWrap to expand as the essential voice in entertainment and media,” says Sharon Waxman, the founder and CEO of TheWrap. “We are pleased to partner with Metan and look forward building a passionate audience there, bringing Chinese fans the most important news from Hollywood.”
Larry shared insights on the digital entertainment culture in China, how Metan’s Hello! Hollywood broke all the social media records during the 2011 Oscars, an April TV pilot for Everyday Lohas (Life of Health and Sustainability), a new modern sitcom Return to Dai Fun Cun (Village of Good Fortune) in development and entertainment trends in China.
The production and distribution company is adapting its structure and projects to the Chinese market. This means creating specific content for that market, respecting its rules and understanding that in China “relationships are everything”.